I had the pleasure of speaking with Mike Moran, IBM Distinguished Engineer and co-author of the book Search Engine Marketing, Inc. – Driving Search Traffic to your company’s Web Site.

We discuss a number of topics in his book including: SEO (Search Engine Optimization) versus SEM (Search Engine Marketing); landing pages and doorway pages; organic search versus paid; how major search engines index websites; the Bow-tie theory; and eye tracking analysis – to name only but a few concepts.

Want to find even more about Mike? Check out Biznology - his email newsletter and blog.

I presented at this past weekend’s third BarCamp in Ottawa. I had the pleasure of meeting Bryce Johnson and W.R. :-) I look forward to having Bryce on a future Podcast.