Published on Thursday, August 23rd, 2007 by Jeff Parks under
Usability.
In this article from UIE’s Jared Spool he discusses why the iPod, though inferior in technology to their closest competitor, remains the most successful and widely used mp3 player on the market today.
The reason? Innovation.
Innovation from years of research and user testing created the invention that is the iPod. Turn it on. Spin the wheel to the music you want. Press play. Cutting through the noise we’re finally at a place on the web and with other technical solutions where the axiom, “Less is More” is becoming the norm; thankfully.
As Dr. Uh-Po Eric Tsou, VP of IBM’s Technology Collaboration Solution Group said, innovation
…is the insight, that when acted upon, creates value. It’s what makes you special.”
Yet I’m amazed at how few organizations take the time to understand the most complex network ever created – the human brain.
Life, we are told, is all about balance. Finding that balance between work and play; work and family; work and just about everything else.
Noticing a pattern here? There is no balance.
In fact, if you look at the work you do in a day, how much of your work involves being creative? My guess is that the answer is little to none.
Imagine going to the gym and only working one side of your body for months. You would be completely out of balance. You can see this imbalance in professional tennis players – especially the men. Their racket forearm is enormous, compared to the other hand that is only used to toss the tennis ball to serve.
We wouldn’t expect anyone to go to a gym to work on only one half of their body – that’s insane! So why doesn’t this analogy apply when we’re at work? We typically never engage in creative processes, and in many environments, doing so is seen as “slacking off” or “not putting in a full day’s work”. And yet, our brains are just like our bodies. If we fail to exercise both hemisphere’s by engaging in creative processes, we’ll fail to reach our true capacity – forcing innovation to take a back seat to catching up on emails.
Try something different in meetings that asks people to be creative rather than logical. Have more brainstorming sessions when faced with a difficult project to get different perspectives. Stop working for a while, check out an art gallery. Taking the time to focus on non-logical processes will in time, actually improve your capacity to make better decisions.
Information Architecture has been described as the
art and science of organizing and labeling websites, intranets, online communities and software to support usability.
In other words, IA recognizes the need for a balance between the scientific methods that make everything easy to find, while simultaneously acknowledging the human factors that tend to throw such logical arguments out the window!
Innovation doesn’t come by telling people to put “part A” into “part B” for their whole career. So why are companies still functioning in this manner? The “logic” escapes me.
The benefit is that this “logic” has created an enormous industry of opportunity. As Mr. Spool points out:
As innovation is now the new black, experience design is the fabric of new insight. The work designers do is now the hot spot to be.