Published on Thursday, September 11th, 2008 by Jeff Parks under
Books.
I had the pleasure of meeting Josh Porter, author of designing for the Social Web at the I.A. Summit earlier this year in Miami. In his book, Josh discusses how to design for collective intelligence, authentic conversations, sharing, and on-going participation, to name a few.
I’ve learned from research, project work, and interviewing subject-matter experts in the fields of IA, IxDA, HCI, and UX that content is merely a driver for face-to-face conversations that provide the highest level of understanding and clarity of thought.
You experience this all the time at conferences. The presentations may be incredible, but it’s the discussions you have with others between sessions that are of greatest value.
A sentiment that I’ve been talking to others in the public and private sector for years is that technology is simply not the foundational problem impacting an organizations’ capacity to deliver. People are your foundation, not the slick new piece of technology you just purchased or have created. Josh illustrates this idea beautifully here and throughout his book:
No matter how great the technology you’re using, it can’t solve what are fundamentally human social problems. Garnering interest, getting people excited and talking about your software: the thing we really want to take is real poeple making human-to-human contact. There is no way around it. So forget easy technological solutions. Technology might help you along the way, but it can’t have conversations for you and it’s no substitute for human interaction.
Podcasting for the IA Podcast and for Boxes and Arrows, I’ve come to realize that this medium actually models Josh’s idea that there is “…no substitute for human interaction.”
Podcasting extends the voice of others beyond the tidal wave of blog posts and white papers and gets to the heart of the matter; quickly and simply.
This is a major shift from traditional business philosophies about needing to control the message. The reality is information about any subject is available to anyone at anytime. Giving up control, as the paradox goes, actually allows you to garner more of it.
Don’t try and stop the conversation – join it!