Published on Monday, October 20th, 2008 by Jeff Parks under
Community.
A while back I had blogged about an article I read on the Harvard Business website about the necessity of being ten times better than what is currently on the web, or not to bother trying to build the “next big widget, site, or thing”. (This idea was reinforced in recent interviews I’ve had in an upcoming four part I.A. Podcast series on how / why different generations use technology to communicate and learn.)
While scrolling through the various people I follow on Twitter, I came across this article that Creative Designer Gerard Dolan, @gerarddolan, shared with his followers. The interview is with Warren Buffet who was talking about the recent global economic crisis and the extreme “risk adverse” culture that such an event causes.
…there’s a “natural progression” to how good new ideas go wrong. He called this progression the “three Is.” First come the innovators, who see opportunities that others don’t. Then come the imitators, who copy what the innovators have done. And then come the idiots, whose avarice undoes the very innovations they are trying to use to get rich.
This is what I’ve called “The Lemming Process”. One person comes up with a great idea and then without looking, everyone else decides to jump off the metaphorical cliff, cause that’s what everyone else is doing:
The problem, in other words, isn’t with innovation–it’s with the idiocy that follows. So how do we as individuals (not to mention as companies and societies) continue to embrace the value-creating upside of creativity while guarding against the value-destroying downsides of imitation? The answer, it seems to me, is about values–about always being able to distinguish between that which is smart and that which is expedient. And that takes discipline. Can you distinguish between a genuine innovation and a mindless imitation? Are you prepared to walk away from ideas that promise to make money, even if they make no sense?
I see this all the time in those who are trying to be the next version of Facebook, the next Twitter, the next…whatever. The Information Age has presented unlimited opportunity for those who want to do the work and who truly want to innovate. Paradoxically, it has also created a community of incredibly lazy people, organizations, and communities.
Innovation is critical to improving our economy and for advancing the conversation beyond trying to “define the damn thing” as is a popular, and mind numbing conversation that continues to go on and on and on within the Information Architecture Institute and related communities of practice.
If we don’t want to be the idiots that Mr. Buffet describes then we need to come together and advance the conversation so the “lurkers” and newbies can feel safe in contributing their ideas.