Jeff Parks is the President of i.a. consultants inc., one of Canada’s leading Information Architecture firms focused on providing greater context to content via best practices in Information Architecture (IA), User Experience (UX) and Human Computer Interaction (HCI).

With over 15 years experience in the public, private, and non-profit sectors, Jeff’s unique approach in creating goal-oriented solutions that focus on people rather than technology has earned him accolades from clients and colleagues from around the world.