I had the pleasure of speaking with Ginny Redish, author of Letting Go of the Words – Writing Web Content that Works.

To read more about Ginny’s Book, you can visit her site and you can also download two sample chapters from what I would consider a “must-have” resource for both business and government.

Along with great examples and stories relating to the importance of a content strategy, we also discuss:

* The importance of emotion when writing for the web
* Scenario writing when building Personas
* How important is the home page?
* Still trying to blast the myth of the fold
* When and when not to use PDF
* Pathway pages
* Eye-tracking analysis
* Creating content in an inverted pyramid style
* Push versus Pull
* The importance of a sans serif font and choosing the appropriate size of font
* The importance of providing proper context to the content being written

Ginny will be leading a session at the eLearning Guild Annual Gathering in Orlando March 11 – 13, where she’ll be speaking on March 13 on Writing eLearning Content that Works.

Ginny is also facilitating a webinar hosted by Rosenfeld Media on May 28 entitled Shifting Your Focus: Content as Conversation.

Congratulations to Andrew Boyd, Donna Spencer, Steve & Danielle Batty for organizing UX Australia taking place 25-27 August 2009 at the Hotel Realm, a new 5 star hotel in Barton.

Feedback from colleagues who attended Interactions ‘09 and Web Directions North were that both events were huge successes! Congratulations to event organizers from both conferences.

Chris Pallé and I continue to make good progress with the UX Workshop. Looking forward to more feedback from others around the world about tools and ideas that would be of greatest value – so please add your thoughts today!

Heading back to the IA Summit this year to Podcast for Boxes and Arrows. Looking to set a new personal record – over 50 presentations / conversations in a few days. Turn on the coffee and keep it comin’!