Dell gets Social Media
I first discovered Jeremiah Owyang when he interviewed my friend and colleague at Boxes and Arrows, Chris Baum about Information Architecture last year.
This brief video illustrates the points I made in my talk at Podcamp Ottawa last weekend. The tools that make up social media are a means to connect with other people to improve products and services.
Put a price tag on the opportunity to share ideas and learn from subject matter experts in your own industry.
Tell me what you would charge to speak with Cordell Ratzlaff from Cisco, formerly with Apple about his presentation, “Creating the next iPod”?
If you were in the field of User Experience, how many Euros would you pay to chat with the User Experience Managers at Google, Margaret Gould Stewart and Graham Jenkin?
How much money should be deposited in my account to hear brilliant presenters like Andrew Hinton; Lead IA at Vanguard discuss the issue of “context” in the Information Age?
If your vision for social media is only about money, you’ll miss out on countless opportunities to learn how to improve your own products and services; and by extension make more money!
Borrowing from the Mastercard commercials:
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Round trip plane ticket to San Francisco: $800
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Meals and Hotel accommodations: $1000
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A chance to learn from industry icons from around the world: Priceless!
Love it. I wish more companies would embrace it and *use* it. It’s one thing to listen to the conversation, it’s quite another to *host* those conversations and act on them.
Thanks for this, tell Chris hello!
John,
As Bob Pearson from Dell points out in this conversation, “Listening to a community, arguably, is actually more important than the number of units sold.”
Again, it’s about the relationship you build with other people; not the technology. In fact, I would go one step further and say that soft skills are already starting to “trump” technical skills.
As Don Norman pointed out at UX Week we’re building solutions for people, not “users” – http://www.boxesandarrows.com/view/user-experience-week
Jeremiah,
You’re most welcome – thank you for the great videos you produce and insights from your blog. Keep up the great work!
I’ll be sure to say “Hi” next time I’m chatting with Mr. Baum.
… again, it comes down to the people and the conversations.