Sachi and Lee LeFever from Common Craft presented their video ideas at the VizThink conference on the second day to an audience who loved their work; and rightfully so!

I’m always looking for unique ways to explain technical concepts to clients in plain language. I think the challenge has always been how do you describe these things in both an educational and entertaining way?

If done properly, as Common Craft has done with all of their videos, the message is both clearly communicated, and allows those who are not comfortable with technology to feel at ease when working with such tools.

I wanted to share this video by Common Craft about RSS; another important yet commonly misunderstood process on the web. Check it out and many thanks to Lee and Sachi for taking the time to present at VizThink.