Creative Director Jennifer Kilian at Frog Design talks about Wayfinding, and the importance of form following emotion in the development of an intuitive user interface for the GPS Merian Scout Navigator.

At the O’Reilly Where 2.0 Conference in May 2008, frog Creative Director Jennifer Kilian spoke about the shifting focus of location-based services today – from the destination to the trip itself. Using frog’s creation of the Merian Scout Navigator as a jumping-off point, Jennifer explored the way that GPS technology can change travel, providing in-context information to free travelers from the restraints of a fixed to-do list.