This spoof illustrates the importance of Plain Language when writing for the web; working with clients; or with members of your team.

I don’t know if I’m more disturbed by the fact that I understood every single three letter acronym that was rambled on about in this video; or how many times I’ll hear technical leaders talking in this “speak” with clients or other non-technical members of their team.

Know your audience and speak their language – whether it’s writing; project planning; or simply trying to communicate your ideas – say it simply…say it plainly.