The Gel Conference was created by Mark Hurst. Mark has been running Gel since 2003 and continues to bring in incredible presenters like Seth Godin to the annual event.

Gel (“Good Experience Live”) is a conference and community exploring good experience in all its forms — in business, art, society, technology, and life.

From products and services to signage, Seth provides several comical and frustrating examples of how the many things we interact with on a daily basis are, in fact, broken!

This presentation illustrates the key challenge for all of us within the User Experience profession – to convey clarity to those who know nothing about your organization while providing appropriate context to ensure understanding.

You can find more images of products, signage, and services that are broken, over on flickr. As well, you can check out other videos from Gel.

Seth Godin at Gel 2006 from Gel Conference on Vimeo.